Darrell Lea Goes Bright Pink

October 10, 2019 | Events

We are excited to announce our second annual partnership with Bright Pink^® for Breast Cancer Awareness Month.

Bright Pink^®is the only national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women. Their mission is to help save lives from breast and ovarian cancer by empowering women to know their risk and manage their health proactively.

Through our partnership, we are encouraging young women to utilize Bright Pink’s online risk assessment tool for early detection and prevention.

RISK ASSESSMENT TOOL

With a focus on health rather than cancer, Bright Pink^® inspires women to make behavior changes that can greatly improve their lives. Through innovative digital tools and community-centric marketing, Bright Pink^® engages women with educational experiences to help them understand their risk and personalize their prevention plan.

Their brief risk assessment tool will help you learn your personal cancer risk, and ways to take charge of your health.

OUR DONATION GOAL

We are supporting the Bright Pink^® mission by reaching our fanbase of women and communicating the value of assessing their risk. In addition, we are donating $.10 per bag of 7oz Strawberry Licorice sold throughout the month of October to the cause. In 2018, we achieved our donation goal of $10,000. This year, we increased our goal to $20,000!

In an effort to reach our goal, we commissioned Rachel Castle, an Australian artist and designer, to create our limited edition 7oz Strawberry Licorice packaging. To learn more about the partnership, see our latest blog by Rachel.

WHERE TO FIND US

Our Darrell Lea x Bright Pink^® 7oz strawberry licorice packaging is now available nationwide at Target, Cost Plus World Market, Kroger, and Walmart stores. Find a retailer near you and support this important cause.

JOIN THE FUN

Follow along and participate on Instagram where we are hosting a series of giveaways supporting Bright Pink and Breast Cancer Awareness Month. We are giving away cases of strawberry licorice, Rachel Castle merchandise, and a Dyson Hair Dryer!